Until recently, Umbra, the Toronto-based, cheap-and-cheerful housewares producer (a bit like Ikea, only more plastics than particleboards), held a very specific place in mind. It was the brand that made my first, grown-up, moving-out-of-mom’s-house garbage can – the Garbo, designed by Karim Rashid, which I got on my way to university. In my late teens, I thought its plump, futuristic curves were cool (especially as mine was a silvery-blue colour). And it was cheap – likely less than a movie ticket, which is probably why almost everyone else I knew had one, too. So for me, Umbra will always conjure memories of my freshman room – decorated, as it was, on a dime. Something to remember fondly, if not to repeat.
Umbra: Not Just for Garbage Cans Anymore