Pepe Heykoop’s paper vase project. Photo by Annemarijne Bax
It’s a familiar, often unfortunate equation: a designer (industrial, fashion etc.) from a wealthy country has a trend-setting idea, manufacturers it for pennies in an impoverished country and then sells it for a premium without sharing the riches with the labourers who made it.
Dutch designer Pepe Heykoop is trying to create a new paradigm. His paper-vase project is both aesthetically edgy and morally sound. It was recently shown at the largest furniture fair in the world, Salone Internazionale del Mobile in Milan, Italy, where the influential design blog Dezeen called it a “a runaway success.” The business model for the vases is helping raise a community in Mumbai out of severe poverty.
oh, heyyy 